Fishing Ceylon gave the campaign its public identity.

As Creative & Media Partner, Fishing Ceylon shaped how Daduru Naya was presented, explained and shared with the public. The work included the campaign identity, principal artwork, registration messaging, promotional material, social content, reels, video, educational communication and media outreach. The objective was not simply to promote a fishing tournament, but to communicate why the event was taking place and why the issue deserved attention. That work helped carry the Giant Snakehead concern at Deduru Oya into a much wider public conversation.

A few hundred became more than a thousand anglers.

Daduru Naya was originally planned around an expected turnout of approximately 250–400 anglers. On 20 September 2025, organizer records show that more than 1,250 anglers took part at Deduru Oya, while total attendance exceeded 1,500 when families, friends and spectators were included. Entry was free, helping keep participation open and accessible. What began as a focused awareness initiative grew into a large-scale community gathering and a powerful demonstration of how strongly the issue had connected with Sri Lanka’s recreational fishing community.

The tournament lasted one day. The conversation did not.

Daduru Naya did not eradicate the Giant Snakehead from Deduru Oya, and a one-day event could not establish long-term ecological change. Its lasting value was the attention it created: wider public discussion, institutional engagement, national and international media coverage, and a campaign identity that continued beyond tournament day. That remains one of the most important parts of the Daduru Naya story.

We did not eliminate the fish. We broke the silence around it.